T-O-T-L Search
Our Pay Per Click (PPC) platform (T-O-T-L Search) utilizes the major search engines such as Google®, Yahoo!, and Bing (MSN) to offer one of today's most affordable and effective advertising opportunities. With our platform quality ads are written by our specialists using keyword phrases relevant to your target market with the search engines. Consumers use the search engines to enter keywords to search for products and services they want. The search engines display your ads when they determine they are related to the keywords entered.
However, the beauty of PPC Advertising is that you only pay if your ad is clicked, not when it is displayed. And, you don't have to enter into annual contracts with fixed monthly costs and hope for results. As a PPC advertiser you only pay when a consumer clicks on your ad and goes to your web site. If your keywords are relavent to your products and services and your ads are written properly you should only be paying for visitors to yourr web site who are looking to buy your products or services. What could be better?
PPC Advertising is the ideal way to geographically target local consumers. Just look at the facts: There were 6.8 BILLION searches done in June 2006. 43% of search engine users are seeking a local merchant to buy something offline and 54% of search users have substituted Internet/search for the phone book2.
When consumers are looking for products or services from a local business, the chances are good that their search begins or ends on the Internet. So, why don't more businesses advertise where local consumers are looking? Some of the key reasons are that successfully managing local search advertising campaigns take time and specialized knowledge.
T-O-T-L Search takes the time and complexity out of PPC advertising. We put together in one place everything local, regional or national business needs to set-up, maintain, track and analyze Internet advertising campaigns. You can spend a lot of your valuable time setting up and managing PPC campaigns accross multiple search engines or you can let T-O-T-L Search do it for you. And, we provide complete visibility of how each dollar of your PPC campaign is spent. No large, hidden markups that eat up your PPC budget. Our pricing is simple. We charge a nominal fee on top of your budget and spend your entire budget on PPC advertising.
The T-O-T-L Search platform ensures that our clients' ads appear alongside only relevant keyword search results which produces leads through major search engines like Google, Yahoo, Bing, Ask.com, and AOL. We work to get ads placed in a high value position to generate the most efficient and qualified click-thrus to our clients web site. And, advertisers only pay when potential customers click on the ad and visit the business's site.
But that's not all T-O-T-L Search can do. When a local consumer clicks on an ad and goes to the web site, we track precisely how the consumer explores the site. Clients can see first-hand which products or offers are attracting consumer attention, and whether the web site is effectively designed to generate leads. T-O-T-L Search can also monitor and track when consumers who have clicked on an ad contact the local business by email or telephone, or print an offer coupon from the site. And we can record consumer phone calls to ensure telephone inquiries are handled effectively.
Because T-O-T-L Search takes care of all the details, you can spend more time satisfying your customers and less time finding them.