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Defeating Google Slap

Advice On Defeating The Google Slap. If you don’t know already, the "Google Slap", as it has been labeled, was an adjustment made to Google AdWords that penalized people who used a landing page with little content. It really hurt a lot of people because they suddenly had to pay absurd astronomical amounts per click when previously it was pennies per click.

Since then Google has continued to "slap" advertisers whenever their system determines the site you are sending traffic to has little content.

(Source: Perry included an excerpt from an email communication with Glenn Livingston)

Great tips for Defeating Google Slap:

    •     Add a Sitemap
    •     Add outgoing links to high Page Rank sites (you can put these in the footer so you minimize the risk of traffic leaking away)
    •     Stop using bullet points and replace them with full text content
    •     Make sure the anchor text on links is well structured from an SEO point of view
    •     Add email newsletters as content pages on the site which are linked via the Sitemap

The general theme was that you now have to do some work on SEO in order make sure you are defeating Google Slap and that work is on the entire domain name you are sending traffic to. Google must do some form of cross reference with it’s little search spiders to determine how authoritative your site is from an SEO point of view.

In a nutshell, SEO effects the AdWords quality score, so if you want cheaper clicks do a little SEO work on the domain that hosts your landing pages, especially if you use name squeeze style landing pages.

Perry noted that Google is constantly working on "slap-type" effects so you can expect more penalties in the future. As Perry explained that's a good thing because the average AdWords user is clue-less to this sort of development and people in the know, like WSI TLC, are always ahead of the game, earning cheaper traffic clicks.

WSI TLC performs extensive Keyword Analysis Research to advise you what consumers are "really" typing in to find your product or service. Additionally, WSI performs Landing Page- to-Keyword Quality Score Analysis to ensure that our customer’s earn the lowest price PPC traffic.

Also, We offer a team of professional content writers & expert marketers to provide a 50 point checklist to se whether your site speaks "customer language" in addition to a 25 point checklist and "medical diagnosis" (similar to an MRI) that tells you exactly the roadmap for making your site "SEO- Ready". In our recommendation, we also provide a Spec Ad of what the data says your home page should look like.

Call us today for more information on Defeating Google Slap.

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