Email Marketing

E-mail Marketing Brings Your Customer Back!  An effective e-mail marketing campaign is more than just flooding your potential customers with junk mail that they instantly delete.. Once your have gotten a customer, e-mail marketing can encourage them to remain a loyal customer and provide you with repeat business. Getting a new customer is expensive, so smart companies are using E-mail Marketing to help keep those customers.

WSI offers a variety of email marketing programs that are designed to fit every customer loyalty and repeat business advertising needs and that require no investment in hardware, software or additional personnel.

Advantages of E-mail Marketing

    •     It is the simple, easy way to maintain contact with your top customers and offer value.
    •     Increasing repeat customers is your number one way to increase your profits... as much as 100%
    •     An exact ROI (return on investment) can be tracked ("track to basket") and has proven to be high when done properly. E-mail marketing is often reported as second only to Pay Per Click or search marketing as the most effective online marketing strategy
    •     You can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive your e-mail communications on subjects of interest to them.
    •     Over half of internet users check or send e-mail on a typical day.

Considerations

    •     If not done right e-mail deliverability is still an issue for even legitimate e-mail marketers. According to a study, legitimate e-mail servers averaged a delivery rate of only 56%; twenty percent of the messages were rejected, and eight percent were filtered as SPAM.
    •     Companies considering the use of an e-mail marketing program must make sure that their program does not violate spam laws such as the United States' Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM)

Use Opt-in E-mail Marketing

    •     Opt-in e-mail marketing or permission marketing is a method of advertising via e-mail whereby the recipient of your e-mail has consented to receive it. This method is one of several you can use to eliminate the deliverability issue of e-mail marketing
    •     A common example of permission marketing is a newsletter sent to your firm's customers. Such newsletters inform your customers of upcoming sales or new products. In this type of e-mail marketing you ask them at the point of purchase if they would like to receive the newsletter.
    •     With a foundation of opted-in contact information stored in your customer database, you can send out promotional materials automatically.

You can also segment your promotions to specific segments of your customer base.  For example, auto repair shops can send notice to specific customers of an upcoming service interval based on the last time the service was performed.

Simple steps to setup E-mail Marketing for your business

    •     Create custom messages.  With E-mail Marketing, you don't need special technical or design skills to create custom emails. If you can cut, paste, point and click, you're good to go!  Start with a template and make it your own with your logo, colors, and photos. Use your own imagery to start from scratch, or let us help you get you started with our custom services.
    •     Build your own e-mail list.  It is easy to build, manage, and grow a permission based e-mail list.. Get started with a couple of email addresses, then invite customers to join your mailing list and solicit people to join your list on your website and watch your contacts grow.
    •     Get your e-mail in their inbox. Follow the rules to get a high deliverability rate. We can help you get your message straight to your contact's inbox – not a SPAM filter.
    •     Track your results. See who's reading your emails and clicking on your links in real time, and track the performance of all of your E-mail Marketing communications over time.