Search Engine Optimization

Traditional yellow pages are not as effective as they used to be. 
Get found with Online Local Search

If you have a local business it is essential that you be found on the local search engine results using Search Engine Optimization. With more than 90% of US consumers online, there has never been a better time to integrate Search Engine Optimization (SEO) into your Internet Marketing Strategy. Just as a few years ago it might have been sufficient to get your business listed in the correct Yellow Pages book, now you have to make sure you are also listed in the correct Local Internet Search results.

43% of people online are looking for something to buy locally.

54% of internet users have thrown away the phone book.

Search Engine Optimization (SEO) can be simply described as making a website search engine friendly in order to achieve a high ranking on search engines for targeted search terms. With an estimated 1.2 million web pages being added to the Internet every day this has become a brutally competitive arena with everyone clamoring for a first page position on search engines. Our affordable Search Engine Optimization programs help our clients to be found on the web.

Ever opened your internet browser and typed your targeted service and local marketing area or even your company name in the search query? Could you find yourself? And, if you did, were you so many pages deep that you found yourself tired of searching?

  ‘If a website cannot be found on the Internet there is not really much of a point in having a website in the first place…’

When people search for topics on the web, they will generally look for links that will appear in the organic or natural search rankings, in search engines, like Google. Websites that appear in this portion of the search results have pages on their websites that have a high relevancy to the subject that was searched. These websites are thought to have the most contextually relevant information about the searched for product or service. Does your company appear in those listings? If not, then you need to talk to us.

Web Site Analysis.

We will not make any recommendations for search engine optimization until after we have done an in-depth analysis of your web site. In essence, we perform a medical check-up on your site to determine why you are not showing up in the organic search.  This 27 point check up includes a Web Site Analysis and the WSI WebScan of your existing site. Some of the items checked are missing or incorrect META tags, Improper domain canonicalization, missing robots.txt file, missing site traffic analysis tool, pages not indexed by Google, Missing sitemap.xml file, etc.

 

In addition, keyword research will be done to determine what your potential customers are actually searching for and the competitiveness of some keyword phrases. What needs to be fixed and our estimate of the cost to fix it are included in the report. You pay a nominal fee for the report and it is yours to use as you wish. No obligation to use the services of WSI Top of the Line Communications.

Search Engine Optimization

 

Once we know what is wrong we can discuss what needs to be done to improve your visibility. We may recommend enhancing your existing pages with keyword rich content, or, work with your team to create custom content pages to drive more traffic to your website.  We will also perform off page optimization such as link building, search engine submissions and article submissions as well.  We may also recommend blog and video optimization and the creation of social bookmarks.  All of these techniques and more are designed to create more traffic to your site.

 

With the adoption of these proven Search Engine Optimization techniques, we provide you the opportunity to:
 
    •     Increase visibility
    •     Lower client acquisition cost
    •     Expand reach
    •     Develop new markets
    •     Intensify marketing activities
    •     Enhance corporate image
    •     Effectively compete in its industry and market
    •     Track and measure SEO marketing activities

Our Methodology

 

Our objective is to bring long term benefits to your business through search engine visibility and higher rankings. Our standard lifecycle provides repeatable processes and deliverables in a phased delivery approach that ensures a clear communication of scope, progress, and status during each phase of the project. The implementation of a proven methodology streamlines the development process and maximizes value. As a result, our clients realize a lower cost and higher quality for their SEO Internet solution.
 

Search Engine Optimization – a Moving Target

 

The Internet is full of un-qualified, self-proclaimed, Internet marketing experts who make unscrupulous guarantees and simply cannot deliver the results they promise. It is estimated that the average person receives over 40 spam e-mails monthly related to false Search Engine Optimization guarantees and services. Make sure you know the difference between “True SEO and Fake SEO”.