Video Optimization

Video optimization as part of your search engine optimization efforts can be a great way for you to expose your brand to users who may have otherwise not been familiar with your brand, your product(s) or your service(s). With the launch of Universal Search from Google, you can expect to see more and more video results occupying the search engine results that are served up by Google.

We can grow your business with video:

    •    Gain visibility on You Tube as well as across multiple search engines
    •    Augment your search engine ranking
    •    Increase page views and repeat visits
    •    Reach targeted consumers by keyword
    •    Create impact with the power of sight, sound and motion
    •    See results with dedicated reporting
    •    Enhance competitive advantage

Video Optimization Best Practices and Tips

Make sure that your video clips are relevant and informative
 
Give your video a Catchy Title - Video can be used to bring visitors to your site. One way to get users to view your video is to give it a catchy title that contains a related key phrase that is relevant to your product, service or brand.

Use Video as a Portal to other Content on Your Site - Upload a couple of videos to portals like You Tube and provide links back to related content and other videos on your site. 

Optimize your video for Important Key Phrases - You might want to optimize your video for terms users are likely to be searching for. Tag your video with these terms, consider naming the file name of the video with these terms in mind.

Provide Transcripts of your Videos - Good old HTML content is still a favorite with the search engines. If you want your video to rank well, you need to give the search engines something to index and rank. Surround your videos with on page copy that can be indexed by the search engines.

Keep Your Videos to five minutes or less - there is nothing worse than a boring video that goes on an on. If you have video content that is of long duration, consider breaking it up into smaller pieces and tag each accordingly. Not only does this make for better viewing pleasure, it also keeps the user looking for more.

Make use of a Video Sitemap - For video that is native to your own website, make sure that users and search engine spiders can find your video content. The easiest way to do this is through the use of a video Sitemap on your site. Use important keywords in the anchor text links to your videos featured on your video Sitemap. 

Tag Your Videos - tag your videos with key phrases that are reflective of the content. Brand your Video with your Logo - Video is a great tool to generate brand awareness with your prospects. Take advantage of this by incorporating your brand in your videos. SEO Video 

Remember Inbound Linking Factors - Link to videos using important keywords in anchor text.

Offer the Option to Embed Your Video - allow other users access to the coding that will allow them to embed your video on their website or their blog. Think viral marketing 

Add Descriptive Meta Data - optimize your video for relevant keywords and include a keyword rich description of your video content.

Allow Users to Rate your Video - videos that receive higher ratings from users are the ones that users tend to favorite and save. You can bet that the search engines will pay attention to this when ranking these videos.

Syndicate Your Video - Submit your video to RSS.

Video optimization is becoming more important as mainstream aspect to search engine optimization. The best way to optimize your video content is to think about the user and who you want to engage with your video. Be smart about it, don't just post a video for the sake of posting a video. Consider your audience, their language and their needs.